- What is the standard
size for banners?
- What is AIDA?
- Are there other requirements on advertising banners?
- What is a CTR and what is CPC?
- Can you assist me with placing my banners?
- How can I ensure that the banners will have a high CTR?
- Do you guys design logos?
- Do you guys do other web graphics like buttons, icons, favicons?
- What the heck is a favicon?
- What if I dislike the banner you've designed?
- Can you guarantee a click though ratio for banners you design?
- Any tips on how my banner should appear?
- What kind of info do you require to design highly successful banners?
- Do you build the link right into the banner?
- How do you add a Flash banner to a page?
is the standard size for banner?
The most common standard banner size is 468x60. Other common sizes are 234x60, 120x60, 88x31. Skyscraper banners 120x600 and 160x600 are becoming more common, too. We also do smaller and larger banners if needed. All standard sized banners, regardless of dimension, are priced the same. Order here!
What is AIDA
AIDA stands for Attention, Interest, Desire and Action - a standard term in the ad-biz.
AIDA is the biggest issue in the advertising industry. We assess this with every one of our banners with an eye to maximum results.
Are there other requirements on animated banners?
Each Link Exchange/Portal has different requirements. When you order, you may specify where you will be using the banner(s), and any specific restrictions unique to that exchange.
What is a CTR and what is CPC?
CTR - Click Through Ratio - this is the percent of clicks compared to the number of banner views.
CPC - Cost Per Click - This is the amount of money it takes to bring a visitor to your site. It is related to the CTR.
Can you assist me with placing my banners?
We recommend PrimaRewards as a service for your banner advertising needs. We are not affiliated with them, but have found their services to be excellent in the past. Contact Scott and ask him for a "BannerSharp Discount"! We have various other services that we use and recommend.
How can I ensure the banners will have a high CTR?
We do make our banners for a high CTR, but it does depend where you put it. We recommend Targeted Advertising. This often generates a substantial amount of clicks. Also, keep in mind that there is a growing recognition that just having banner impressions will lead to increased name recognition and lead to more indirect visits to your site.
Do you guys design logos?
We do. Please go to our partner site LogoSharp.com, which specializes in logos and view the portfolio. Our team will produce an excellent product for a very reasonable price.
Do you guys do other web graphics like buttons, icons and favicons?
Yes, we do. Please click here to email us for a quote for your specific needs. We will be happy to work with you to produce the product that you need.
What the heck is a favicon?
A Favicon is an icon image that you can use to 'brand' your Website and make it stand out from the crowd. It lends your site sharpness and polish and improves 'stickiness'. Favicon stands for 'Favorites Icon'.
If you have installed a Favicon on your server, then every time someone bookmarks your site your own icon will be displayed in their favorite's folder instead of the generic I.E. symbol. This makes it much easier to see your site amongst all the other bookmarks, therefore making browsers more aware of your site, and getting you more repeat visitors. See how the BannerSharp site stands out from the rest of the crowd here.
favicon.ico convention is used at present by Microsoft's Internet Explorer versions
5 and above and Linux's Konqueror Web Browser. However, as approximately 80
percent of all surfers are currently using IE5/6, having your own Favicon makes
very good sense.
When someone calls your site up from their favorites folder your Favicon will be displayed in the address bar as well, as illustrated below. In fact, anywhere where you can display an icon you can display your Favicon. This includes on your desktop, start menu and even your taskbar.
see some examples in our portfolio, click here.
What if I dislike the banner you designed?
Within two days, you can get us to do revisions. We do ask that all relevant information be provided to us up front to avoid unneccessary and costly revisions. We will not redo banners for free if incorrect or inadequate information has been provided to us initially, but will have to charge a fee for these revisions. This policy allows us to keep our charges as low as they are. After the two days, we will not make any changes to your banners. We keep this strict, because we cannot spread our banners out over time, as things get unorganized with multiple orders per day.
Can you guarantee a CTR for the banners you design?
We do make our banners for a high CTR, but it does depend where you put it. We recommend Targeted Advertising. This often generates a substantial amount of clicks. So in this case, we cannot guarantee anything.
Any tips on how my banner should appear?
This depends on the type of banner. Once we receive your order, we will make it to the type of banner you need, and when we send it to you, we will tell you the type of banner it is, and where to put it.
What type of info do you require to design highly successful banners?
The more info the better. The more info you give us, the better your banner will come out to your specs. We require all the info you can possibly give us to make your banner highly successful.
Do you build the link right into the banner?
For animated .gif or static .gif or .jpg banners, the link is added to the HTML of the page where your banner is located, using exactly the same code as you would to link any other picture. If you are unsure of how to do this, please consult with your webmaster.
For Flash banners, the
link itself is hard-coded into the banner, so it is essential that you provide
us with the URL that you want anyone who clicks on your banner to jump to.
How do you add a Flash banner to a page?
As many people are still quite unfamiliar with Flash, we provide the HTML to add the banner to your page. You can cut and paste it from the page that we provide to the page you want it on. However, we recommend the use of Dreamweaver to add it to your page. Use the Insert/Media/Flash command and Dreamweaver does the rest!